Local SEO in Harrisburg, PA, done properly and priced in public.

What local SEO actually covers

Search on your phone for a barber, a bakery or a plumber and Google often answers with a map and a short list of nearby businesses, above the websites. Local SEO is the work of getting your business into that list and giving people a reason to pick it once it is there. Five things feed it.

Your Google Business Profile

The panel with your hours, phone number, photos, posts and reviews that appears on Google Search and Google Maps when someone searches your name or your trade. It is free, it belongs to you, and it is often the first look a customer gets at your business.

Apple Maps and Bing

Separate listings on separate platforms. Customers who look you up in Apple Maps or on Bing see these instead, so they need the same facts as your Google profile.

Citations

Every directory that lists your name, address and phone number, from Yelp and Facebook to the directories specific to your trade. When they disagree, customers call old numbers and search engines get mixed signals about which facts are true.

Reviews

How many you have, how recent they are and whether anyone answers them. Customers read them when they are deciding where to go.

Your own local pages

The pages on your website that say what you do and where you do it. Your profile links to them, so they need to load quickly and back up what the profile says.

Running a restaurant? Our Harrisburg restaurant marketing page shows how this fits with reviews, missed calls and your guest list.

What Local Search includes, for each location

• Local Search$700/mo per eligible location

Local Search is what we call this work. It is sold per eligible location at one published monthly price plus a one-time $297 setup, and everything below is included. See it on Services.

1. 01

   At the start

   We confirm your exact business name from your paperwork, check your categories, hours, services and booking links with you, then set up and optimize the Google and Apple profiles you own. We correct your name, address and phone number across the directories that matter for your kind of business, and we record a baseline of your Google views, calls, direction requests, review count and rating before anything changes.

2. 02

   Every month

   4 to 5 Google Posts written from what is true at your business, with an offer post only when you have a real offer to run. Up to 5 new photos, chosen from the photos you send us. A check for edits you did not make, with anything wrong that Google added on its own taken back out. Holiday hours set ahead of each holiday you observe. A keyword and category review.

3. 03

   By the fifth business day

   A written report in plain English, measured against your baseline: what we changed, what Google shows for calls, direction requests and website clicks, and anything we are waiting on from you.

4. 04

   Every quarter

   We re-check your listings across the directory set and correct whatever has drifted since the last pass.

The profiles stay yours. You remain the Primary Owner on Google, your Apple Business account is in your name, and we work through the access you grant. Remove it whenever you like; everything we built stays with you.

Local Search or Website SEO?

• Local Search$700/mo per eligible location
• Website SEO Optimization$1,500/mo per website

The names sound alike and the jobs are different. Local Search looks after the listings about your business that live on other platforms: Google, Apple, Bing and the directories. It is priced per location. Website SEO works on your own site: technical fixes, page content, images, structured data and measurement across up to 20 public indexable pages. It is priced per website.

The first month of Website SEO goes to a baseline and approved critical fixes. After that, each month covers one unit of work: one approved page or content piece up to 800 words, two refreshes of existing pages up to 400 words each, or up to three bounded technical fixes. Changed pages are checked on mobile and for accessibility, images and structured data, and you get a written report.

Choose either or both. One website plus one location comes to $2,200 a month, and no task is billed twice. Both lines are on Pricing. For a business people visit or call, the map listing is often where the search starts, so Local Search is the line we suggest first. When that listing sends people to a site that is slow, thin or hard to use, Website SEO is the line that works on the site itself.

What the first months look like

The first weeks are setup. We collect the facts from you, claim or create your profiles, and fix the listings. Verification runs on Google's clock: video verification can take up to five business days, and a postcard commonly takes 5 to 14 days and sometimes longer. Apple reviews your business separately, on its own timeline. While a postcard is in the mail, the name, category and address stay untouched, so we work on everything else.

On a new or recently verified profile, we spread the changes over several days. A burst of edits on a young profile is a known trigger for suspension, and patience is cheaper than an appeal.

From there the monthly rhythm takes over. Every report compares the month with your baseline in plain English, and in a month where nothing has moved yet, the report says so. One person owns your account, and a 15-minute check-in call is yours any month you want it.

Your side stays small: Manager access to your Google profile, an Apple Business account in your name shared with us through Partner Access, accurate hours, services and booking links, approvals when we ask, and photos you have the rights to. Every photo we publish comes from you. A month with no usable photos is a month with no new photos, and unused photo slots do not roll over.