Services
Find the right marketing service for your small business.
Pick the kind of help you need, then open any service to see what we do and what it costs. Every standalone price is published.
- Setup A one-location agency engagement has one $297 setup fee, regardless of how many agency services it includes. Each additional location adds another $297 setup fee. A selected service is billed once across locations only when the signed Schedule marks that service as shared. The setup work inside each service costs nothing more. Regulars Reserve is separate with its own $497 setup. If a client buys both, the signed scope states how the two setup fees apply.
- More than one location We serve up to three locations. Each additional location adds another $297 setup fee. Each selected service carries its listed price for that location unless the signed Schedule marks that service as shared. Website Launch, Website Care Plan and Website SEO each cover one website. Local Search is selected per eligible location.
Services by type
Regulars Reserve
The booking and floor software we built for restaurants.
Regulars Reserve
$199/mo
- Per restaurant. Founding rate: $99/mo, locked for 12 months, for the first three restaurants.
- Setup is $497 one time. It covers mapping your floor, moving your paper book and the iPad.
- What it’s for
Online bookings and a floor plan for your host stand.
- What we do
- We set up your booking page, the host iPad floor and the waitlist.
- We send booking confirmations and reminders by email, and by text once texting is on.
- What people see
A confirmation, a reminder, and a code to change the booking.
- Works with
- With List Building, guests can tick “offers” when they book.
- With Review Engine, guests get the after-visit review email.
SEO & AEO
Show up on Google, Maps, and AI answers. We keep your Google profile, your listings and your website right, so people can find you.
More than one location? We serve up to three locations. Each additional location adds another $297 setup fee. Each selected service carries its listed price for that location unless the signed Schedule marks that service as shared. Website Launch, Website Care Plan and Website SEO each cover one website. Local Search is selected per eligible location.
- Local Search$700/mo per eligible location
- Website SEO Optimization$1,500/mo per website
- Google Rescue$797
Local Search
$700/mo per eligible location
- What it’s for
Keeping your business right on Google Maps, Apple Maps and the sites that list you.
- What we do
- We set up your Google profile with your name, categories, hours, holiday hours and links.
- Each month we write and post 4 to 5 Google Posts.
- We add up to 5 new photos a month, picked from the photos you send us.
- We fix your name, address and phone on Yelp, Apple Maps, Bing, Facebook and other sites, and check them each quarter.
- Every number in your live dashboard is a scorecard line with a goal. Each week we work the line furthest behind.
- Each monthly report shows the prior number, the current number, what we did and the next dated fix for any line that moved the wrong way.
- What people see
Your right hours, phone number and links when they look you up, plus new posts and photos.
- What we need from you
- Owner access to your Google profile, with you staying the main owner.
- Your photos, and your OK within 5 business days when we ask.
- Not included
- A promise about rankings, or a spot in AI answers.
- Taking photos or doing work at your place.
- Work on your website. That is Website SEO.
Website SEO Optimization
$1,500/mo per website
- One website, up to 20 public pages.
- What it’s for
Helping Google read your website, and helping people use it.
- What we do
- In month one we check your site, write down where it starts and make a 90-day plan.
- Each month after that, we do one agreed job: a new page up to 800 words, two page refreshes, or up to three tech fixes.
- Each service page answers 3 to 5 real customer questions in plain words.
- We add one approved helper page each month. Once the 20-page scope is full, that slot refreshes an existing page.
- Every week we check that approved search and AI answer crawlers can read the site.
- We test every page we change, on phones too.
- You get a written report each month.
- What people see
The pages we add or fix on your website.
- What we need from you
- Access to your website and Google Search Console.
- A person who checks the facts, and your OK to publish.
- Not included
- A promise about rankings, leads, or a spot in AI answers.
- Your Google profile and listings. That is Local Search.
- A new site, hosting, photos or ads.
Google Rescue
$797
- What it’s for
Fixing your Google profile and your listings one time.
- What we do
We fully set up your Google profile, clean up your listings on other sites and set up your review link.
- What people see
Your right details on Google and on the sites that list you.
- What we need from you
Owner access to your Google profile.
- Not included
- Monthly posts, photos and upkeep. That is Local Search.
- Review replies. That is Review Engine.
Reviews
More good Google reviews, and an answer to each one in your voice.
Review Engine
$500/mo
- The rate covers up to 20 new reviews per calendar month. Two consecutive months above that level let either side request a written scope and rate review. Service continues during the review, and the price changes only by written agreement.
- What it’s for
More good Google reviews, with every review answered.
- What we do
- The setup is part of it: we build your review asks, your cards and your reply style.
- We answer every 4 and 5 star Google review within 2 business days, in your voice.
- For a 1, 2 or 3 star review, we write a reply and send it to you, and it goes up once you say OK.
- We tell you the same day about any 1 or 2 star review.
- We print QR review cards and table cards. Every card also offers “join our list”, so the number of people we can ask grows by itself.
- We send you a review count and rating report each month.
- We show your best Google reviews on your website.
- What people see
- A QR card at the table.
- A scan lets the guest leave a review or separately choose to join the list.
- One “How was everything?” message after a visit. It is an email if you have Reserve, or a text if they joined your list.
- Never more than one per visit.
- We only text people who said yes to texts, and every email has a link to stop them.
- What we need from you
Owner access to your Google profile, and your reply style.
Guest list and offers
A guest list your business owns, and offers that bring past guests back.
Email & Text List Building
$100/mo
- A written request gets your complete list as a free CSV within 15 days.
- What it’s for
A guest list your business owns.
- What we do
- The setup is part of it: we set up your join page and QR table cards.
- We add a “Text JOIN” keyword and a link on your website.
- Every sign-up gets a welcome right away.
- If you have Reserve, we add guests who tick “offers” when they book.
- Guests who share a birthday get a treat offer a week before it.
- What people see
“Text JOIN” or a QR card, then a welcome.
- What we need from you
Your logo, and a one-time code on your phone for the texting registration.
- Not included
Sending offers. That is Campaigns.
Email & SMS Campaigns
$700/mo
- Sold with List Building.
- What it’s for
Bringing past guests back.
- What we do
- Once a quarter we plan 6 offers with you, 2 a month.
- We write them all, you say yes once, and they send on their own on set days: by email, and by text to guests who said yes to texts.
- We report who came back.
- With Reserve, guests who have not been back in 60 days get one “we miss you” offer.
- What people see
2 offers a month, each with STOP or unsubscribe.
- What we need from you
Your yes on each quarter’s plan.
Holiday or Event Campaign
$250
- What it’s for
One extra message for one holiday or event, sent to your list.
- What we do
- We write one email for the event, and one text if you want it.
- You get one round of changes.
- What people see
- One email about the event, and one text if you choose.
- The text counts toward the 4 texts a guest can get each month.
- What we need from you
Your yes on the message before it goes out.
- Not included
Bought lists, ads, photos or printing.
Calls and texts
When nobody can pick up, the caller still hears from you.
Missed-Call Text-Back
$150/mo
- If you leave, a written request can choose an account transfer, a $7 port started with your new provider, or 60 days of forwarding. A port typically takes 2 to 4 weeks.
- What it’s for
Not losing callers when nobody picks up.
- What we do
- Every caller who reaches no one gets one text right away asking how we can help.
- Their reply lands in your inbox.
- A chat bubble on your website lets guests ask a question and get the answer by text.
- What people see
No more than one text to the same caller in any 24 hours.
- What we need from you
Call forwarding on your line, set with one code from your phone company.
Ads
Choose Meta, Google or AI Answer Ads. You pay each platform directly for media, and we never mark up that spend.
Meta Ads
$300/mo
- Facebook and Instagram. Plus your ad spend: $450/mo minimum, paid straight to Meta, never marked up.
- What it’s for
Running your Facebook and Instagram ads on an account you own.
- What we do
- We set up your campaigns and who sees them.
- We make the ads from your photos and materials, track what they do and keep making them better.
- You get a written report by the fifth business day of each month.
- What people see
Your ads on Facebook and Instagram.
- What we need from you
- Access to your Meta ad account, and a card for the ad spend.
- Your OK on each offer and ad.
- Not included
- Ads on other platforms, TV, print, radio or billboards.
- A promise of clicks or sales.
Google Ads
$300/mo
- Plus your ad spend: $450/mo minimum, paid straight to Google, never marked up.
- What it’s for
Running Search and Maps ads in a Google Ads account you own.
- What we do
- We set up and run your search and Maps ads.
- We use approved creative and agreed tracking, optimize delivery and report by the fifth business day each month.
- What people see
Your ads when they search on Google or look at Maps.
- What we need from you
Access to your Google Ads account, and your card for the ad spend. Google bills you directly.
- Not included
A promise of a spot, clicks or sales.
AI Answer Ads
$300/mo
- Your ad budget is paid straight to the platform: at least $25 a day while ads run (about $750 for a full month). We never mark it up.
- What it’s for
Running ads inside AI assistant answers through an account you own.
- What we do
- We set up and run your ads on the platform.
- We use approved creative and agreed tracking, optimize delivery and report by the fifth business day each month.
- It is new, so we test it and tell you what it does.
- What people see
Your ad, inside some AI assistant answers.
- What we need from you
Access to your platform account, and your card for the ad budget. The platform bills you directly.
- Not included
A promise of a spot, clicks or sales.
Website
A new website you can change yourself, and help keeping any site up to date.
Website Launch
$1,800
- The code, files and repository become yours after project delivery and final payment.
- What it’s for
A new website that you can change yourself.
- What we do
- We build a site made for phones first.
- We connect it to the booking or ordering system you already use.
- It goes live within 21 days of the day we confirm your content is complete.
- We fix what comes up in the first 30 days.
- What people see
A site that works on their phone, with a clear way to book or order.
- What we need from you
- Your content, from a checklist we give you.
- Access to your booking or ordering system, and your domain in your own name.
- Not included
- Online stores, custom apps, loyalty apps or sales funnels.
- Hosting after launch. That is the Care Plan.
Site Updates
$300/mo
- A 5th change in the same month is $75.
- What it’s for
Keeping a website you already have up to date.
- What we do
- We make up to 4 changes a month.
- Each one is done within 2 business days of a complete request.
- What we need from you
Each request sent through the form or email we set up.
- Not included
- A new website. That is Website Launch.
- Changes you do not use do not carry over to the next month.
Website Care Plan
$99/mo
- What it’s for
Hosting and care for a site we built.
- What we do
We host it, keep it safe and make one change a month.
- Not included
- Your domain and booking system fees. They stay in your name.
- Extra changes. Those are $75 each.
Update Request
$75 each
- What it’s for
One more change to your site, past what your plan covers.
- What we do
We make the change within 3 business days.
- What we need from you
Your request by email or our form.
See a live website we built for Sammy's Authentic Italian Restaurant.
Want the core services together? Bundles start at $1,299/mo.
See bundles and every priceThe Process
The process, before the promises.
Each selected service follows the steps below. Its work starts when the access, facts and approvals it needs are ready.
Free Discovery Call
A 15-minute conversation about your business, what’s already working, and where first-timers are slipping through the cracks. No pitch deck.
Audit & Baseline
For each selected service, we record its starting numbers and the open items it will measure before anything changes.
Onboarding Build
We set up only the services you selected. That can include profiles, review flows, client-owned tracking, a signup page and list, or a website. Texting registration is filed on the first business day after its details are complete. A Website Launch goes live within 21 days after we confirm its content is complete, and we make that call within two business days of each submission.
Launch
Each selected service starts when its required access, approval and provider gate is ready. Email work can begin before texting. Carrier approval commonly takes a few days to about three weeks, and we label every item still waiting.
Grow, the monthly cycle
We run the recurring work named in the services you selected. Reports arrive by the fifth business day in plain English, measured against the relevant baseline and marked when a result or provider step is still pending. One person owns your account, and a 15-minute check-in call is available any month you want it.
Standalone prices and service boundaries are published before you call. Any combined agency and Reserve setup appears in the signed scope.
See What Each Step Costs
Social, photo and video
Posts, photos and short films of your real business.
Monthly
Presence
$440/mo
- What it’s for
- What we do
- We write 8 posts a month in your voice and schedule them.
- Once a quarter, we come and take new photos.
- What people see
- Not included
Compare the social packages →Regular posts on your social media, written in your voice.
8 new posts a month.
Answering comments and messages. That is Spotlight.
Monthly
Spotlight
$805/mo
- What it’s for
- What we do
- Everything in Presence.
- We answer comments and messages by the end of the next business day.
- We pass anything urgent to you the same business day.
- When someone comments a keyword on your post, they get your offer by private message.
- What people see
- 8 new posts a month.
- We answer their comments and messages by the next business day.
Compare the social packages →Presence, plus we answer your comments and messages.
One time
Photo Day
$400
Good photos of your food that you own.
Posting the photos. The social packages have their own photo visits.
Quarterly
Brand Video
$500/quarter
Short films about your business that you keep after payment.